I know everyone, even you want to Design a Website to Increase Sales.
A website is an accurate reflection of a business/brand. In the world where people prefer having a look at the company/brand website before making a purchase, the need to build smart and efficient website increases all the more.
For more sales conversions in your web pages, it is important that you know “how to design a website” to promote more and more sales in a manner it does not look like salesy.
In today’s time, along with the use of cutting-edge technology, your website design greatly affects the chances of your visitors becoming your customers.
I urge you to recall the day when you first started designing your site yourself, or the day you outsourced the web designing task to a great web designer in your reach.
You did not design a website just for the sake of it or you because you want to be in the trend. Like millions out there, you too want you enhance your sales with the help of your website.
I met a friend recently, who is an excellent graphic designer. He simply creates awesome stuff! His designs are unique, and he knows how to balance text and images to communicate information clearly.
I was glad to know he has design a website to capitalize on the opportunity a web presence offers. He did an excellent job, and the portfolio he published is impressive out there. Still, something was bothering him. He told me that he was giving all efforts towards designing a website as required. However, there’s something still lacking because of which customer visits is not getting transformed into sales.
I have spent some quality number of years in this industry and by the virtue of my job, I can spot where people are going wrong. So, I decided to help my friend and many others find the “missing link.” Hence, this post!
How do you Design a Website to increase your sales?
Tricky it may sound, but, believe me, it is not!
So join me in this step-wise process of designing a website that’s able to make good sales. Read below and go through main elements to help you create the desired web design for your business. Here we go!
First Key to Design A Website: Mobile friendliness
You created your website for building a brand and increasing your sales – both of these goals are largely dependent on user experience.
Believe me when I say that users today are smarter than ever – they know what they want, and they do not waste time searching it. They are quick; they do not mind looking for a thousand options before deciding on any one.
If the user experiences difficulty or frustration browsing your web page on his mobile, he will quickly press the back button and continue looking for other websites. At the same time, if the user is impressed after browsing your website on his mobile device, half your battle is won. The positive user experience will induce him in exploring more pages of your site.
So it is important that while designing your website, you ensure that the site features seamlessly on any device. User experience shall never be compromised.
Today more and more online shopping giants are switching to an entirely mobile-based environment. This shows the trend toward mobiles – everyone has a cell phone with an internet these days and prefer the platform for his or her online activities.
Google recently reworked its logo to give importance to its mobile-friendliness and to continue staying ahead of the race.
Moreover, that is precisely the most important feature of high converting websites today – to adjust itself to any device, without affecting User Experience. Zach & Sean wrote a blog on what do the highest converting websites do differently.
Hence, the requirement of sites to look more attractive and remain user-friendly becomes more important than ever before. You should have a Responsive Website Design that looks great not only in personal computers but also in other devices like mobile. Awwwards has compiled a list of 50 examples of responsive web design for our inspiration.
The integration to small screens of mobile should be as seamless as possible – users should not need to zoom continuously or scroll down a web page.
One tip here:
You can check if your website has a mobile-friendly design. There’s an app by Google to test your site whether is it ready for mobile – Mobile Friendly Test. All you need to do is type the URL of your website. This test will analyze the URL and report if the page has a mobile-friendly design.
This is how our site: http://businesslabs.org/ appears on a mobile device:
You can visit the homepage of business labs and see how we made sliders only for Computer and Laptop users. We avoided sliders for our Mobile Viewers to help them with the fast loading of the website.
Tip: You should always remember that 70% of the times mobile users have 52% less internet speed compared to the internet speed while on Computers or Laptops. (Based on research conducted internally by Business Labs in the sample size of 780 mobile users)
Moreover, here’s what the Mobile-Friendly Test says about businesslabs.org:
Web designers at BusinessLabs can help you create a website that’s mobile-friendly and enhances for your brand. Check out our services here and take your first step towards improving your sales now!
Second Key to Design A Website:
Top left corner of your Webpage grabs attention first – make perfect use of this!
When a user visits a web page, he starts looking from top left corner and then moves to other parts of the page.
So here comes a handy tip:
Use the top left corner of your web page to place the most significant value proposition when you design a website
Understanding the most important zones in your web page and setting elements in order, will help you increase sales from your website.
Look below. This is Gutenberg Diagram that describes the pattern that most of the eye follow while looking at a web page.
Image credits: UXMovement.com
The diagram shows that bottom right zone or the Terminal Area is the place where you should put your Call-to-Action button.
Terminal Area is a more efficient section to put your Call–To–Action because the user is finishing reading/viewing the web page. It is thus the right time to induce the reader to take the required action.
The user does not have to search the call-to-action button. Moreover, even if the user were not likely of hitting the call-to-action, you would be prompting him to do hit the button by placing it cleverly in this zone.
Anthony wrote an impressive article on why users click call-to-action button that is in the right more than the ones put to the left.
You should read this piece.
Third Key to Design A Website: Speed of your website matters
As mentioned earlier, today users are very quick – they will not prefer waiting for a site that takes several minutes to load. Users do not want to waste a single second in finding data. So to create a pleasant experience for your user it is important that your website be quick to load and navigate further.
Internet giants pay much attention to the speed of the site.
Firefox found that a 1-second increase in page load time has decreased conversions by 2.7%.
Bing and Google too noticed that delays under half a second impacts business metrics.
Amazon found that 100 ms of latency cost them 1% in sales, and every 100ms increase in speed equals 1% revenue increase.
Have you ever checked the speed of your website? If not do it now!
Check the speed of your website Now.
We did for ourselves, and this was the result:
Fourth Key to Design A Website: Utilize Space Effectively
Designing a high converting website requires a winning combination of different web design features – space, content, images, functionality, and calls-to-action. Space is one of the most important web design features today. Right from flow to visibility, space affects it all!
A professional website is not one which is full of informative texts and graphics. A professional website is one which has information and is pleasantly laid out on a web page.
A web page full of text will not be pleasing to the readers eyes. Having space in between the text, images, and other elements is vital.
Businesslabs.org makes proper use of white space between the header and the footer and the content in the center. The typography used might be similar but the most important aspect – the sections are clearly visible, and the layout appears roomy – has been met.
This was one aspect of proper use of white space on a web page.
Read BusinessLabs’ comprehensive blog post on How to Use Negative Spaces to make an Awesome Web Design.
Perfect space utilization also refers to keeping stuff on the web page, especially on the home page.
This one for example “your cart is empty…click here to continue shopping” – is this alert in top right corner of the web page necessary?
Considering that a web page has proper calls-to-action at desired places, there’s hardly any need for “your cart is empty” on the web page.
Avoiding clutter and putting the right links at the right places has high chances of transforming your visitors to customers.
A cart is a useful tool but “your empty cart is empty” is an unpleasant distraction for the user who knows that he has not selected any product yet. Instead of emphasizing on this prompt, web designers should pay more attention to other more relevant calls-to-action.
It is like stuffing the web page unnecessarily when you can place more important links there. For example links like “Getting Started” or a link to your High in demand and Top-rated products will help your visitors spend more time on your website.
Fifth Key to Design A Website: Place important content above the fold
Yes, we all know how to scroll a web page and look for information beyond the fold. However, the fact remains, we are more interested in what the 1st fold has to offer.
By the time we go to the second fold, we might not be as inquisitive as before. It makes complete sense to put the most relevant value propositions right in the first fold, so the customer knows what is the page offering right in the beginning.
Last but not the least to remember when you Design A Website:
Customer Reviews add magic to your sales
Customer reviews are an incentive for you and do magic to your sales.
A good review from your previous customer leaves a good impressive on your prospective buyer. A customer review is a proven way to increase your website conversion rate. Besides, this is also beneficial for your SEO goals. So put all your good reviews together and publish them, right away!
So are you ready to align your website and business with the latest technology? Just need a Sales Page tested for higher conversions? Alternatively, You need a Strategist to help you make decisions end-to-end to grow your Business?
Are you all motivated to drive more Sales – Learn from Experts at Business Labs on How to Design a Website to Increase Your Sales?
If yes, which I am sure you are, do not lose a minute. Contact Businesslabs and become “effectively responsive” today. You can write to us by filling the contact us form, or in the comments below. I will surely help each one of you by replying to the point and practical solutions.